corporate reputation series


CASE STUDIES

We love the case study method. Transparent. Comprehensive. Focused. It helps to solve complex unstructured problems. Case studies are action-oriented. They demand that you make choices and do something. The basic meat of a case study is data. Data needs evaluation. Data do not become information until they have meaning for the analyst; it has to be valid, precise, and relevant. One of the skills developed by the case study method is that of data handling. You learn to classify, organize and evaluate data. You learn to recognize when vital data is missing and how it might be obtained. In doing so you practice thinking clearly and logically. To establish a comprehensive database, we survey companies in-depth and build detailed case histories. Each case study is independently researched and written. Our research studies usually describe the ways in which companies win or lose. There are valuable lessons to be passed along from the best companies to the many that are not.

FOCUS AND AVAILABILITY

Our research focus is primarily on professional services industries. The purpose is to make razor-sharp MRI scans of professional service firms. What makes for excellence in the management of a professional service firm? How should professional service firms be managed to cope with this new era of discontinuous change? Corporate reputation research books are available through amazon.com and other digital retail channels; corporate reputation research reports are available through this website (work in progress).

RECENT CORPORATE REPUTATION CASE STUDIES | BOOKS + IN-DEPTH REPORTS

Remaking Deutsche Bank. First edition December 2019. Second edition August 2020. Third revised and expanded edition Work in Progress (to be published in Autumn 2021).

Reinventing Danske Bank. First edition December 2020. Second revised and expanded edition Work in Progress (to be published in Autumn 2021/Winter 2021-22).

 

CEO

Prof. dr. P.K. Jagersma




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JRC International

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